If you’re planning to operate under a trading name in Australia, you’ll need to interact with the business name registry—the national register that tracks and manages business names. But what exactly is it, and how does it work?

This guide explains the role of the business name registry in Australia, how to search it, and how to register your business name easily with Taxopia.

What Is the Business Name Registry?

The Business Name Registry is managed by the Australian Securities and Investments Commission (ASIC). It holds the official record of all registered business names in Australia, making it easy for consumers and businesses to check who owns a trading name.

If you’re using a name other than your own personal name or company name for trading purposes, you are required by law to register it through this national registry.

What Does the Business Name Registry Do?

The ASIC business name register allows you to:

  • Search existing business names to check availability
  • Register new business names linked to your ABN
  • Update business details such as address, ownership or ABN status
  • Cancel or transfer a business name if you’re selling or closing your business

Taxopia makes this process simpler by managing your registration for you. Register your business name online today.

When Do You Need to Register a Business Name?

You must register a business name if you are:

  • A sole trader trading under a name that is not your full legal name
  • A partnership using a business trading name
  • A company operating under a brand different from the official company name

For example, if your company is Smith & Co. Pty Ltd but you operate a brand called Smith Accounting, you’ll need to register that business name.

How to Check the Business Name Registry

Before registering a business name, it’s important to check if the name is already taken or too similar to another name. ASIC provides a free Business Name Availability Search tool that lets you search the registry in real time.

Tip: You should also check domain availability and trademark conflicts to avoid branding issues later.

Cost to Register a Business Name

As of 2025, ASIC charges the following for business name registration:

  • $42 for 1 year
  • $98 for 3 years

Taxopia offers affordable registration services that save you time and ensure compliance. Register with us online in minutes.

Business Name Registry vs Company Register

Don’t confuse the business name registry with the company register. While both are maintained by ASIC, they serve different purposes:

  • Business Name Registry: Records trading names for sole traders, partnerships, and companies.
  • Company Register: Holds details of registered companies, directors, and shareholders.

Need to set up a company instead? Visit our Company Registration page.

Protecting Your Business Name

Registering your business name in the registry does not give you ownership or legal exclusivity. To truly protect your brand, consider applying for a trademark through IP Australia. This ensures your name is legally protected across Australia.

Final Thoughts: Make the Registry Work for You

The business name registry is an essential part of setting up your business legally in Australia. By registering your trading name properly and checking for conflicts early, you can build your brand with confidence.

Ready to register? Let Taxopia handle the paperwork for you: