If you’re planning to launch a new company in Australia, one of the first decisions you’ll make is what to call it. Knowing how to register a company name correctly ensures your business complies with ASIC regulations and builds trust from the outset.

This article will guide you through choosing a name, checking availability, and registering your company with the help of Taxopia.

What Is a Company Name?

A company name is the official legal name of your business as registered with the Australian Securities and Investments Commission (ASIC). This name appears on all legal documents, tax records, and public registers.

When you register a company name, you are creating a new legal entity—separate from the individuals who own or run it.

Steps to Register a Company Name in Australia

To legally register a company name in Australia, follow these key steps:

  1. Choose a name: Select a unique name that isn’t misleading or already in use.
  2. Check name availability: Use the ASIC register to ensure the name isn’t taken or too similar to existing entities.
  3. Decide on structure: Determine company type (e.g. proprietary limited – Pty Ltd).
  4. Register your company: Lodge your application through a trusted service provider like Taxopia.

Start now: Register your company name here.

Company Name vs Business Name

Many new business owners confuse a company name with a business name. Here’s the difference:

  • Company Name: A registered legal entity with ASIC (e.g. Bright Ideas Pty Ltd).
  • Business Name: A trading name you use that may be different from your company name (e.g. Bright Consulting).

You can operate under your company name alone, or also register one or more business names for branding purposes.

Need both? Register a business name here.

What Makes a Good Company Name?

Before registering a company name, keep the following tips in mind:

  • Make it unique and relevant to your industry
  • Avoid using restricted or sensitive words (e.g. “bank”, “government”)
  • Ensure it complies with ASIC’s naming rules
  • Check domain name availability if you plan to go online

Tip: If your name is important to your brand identity, consider trademark protection through IP Australia.

How Long Does It Take to Register a Company Name?

Company registration in Australia is often completed within one business day, assuming all documentation is in order. Taxopia offers a streamlined online application to help you get set up fast and accurately.

Cost to Register a Company Name

As of 2025, the standard ASIC fee for registering a proprietary company is:

  • $576 (includes company name registration)

Taxopia offers one of the most cost-effective registration services in Australia, starting from $529 including ASIC fees.

View our pricing and packages.

Legal Requirements After Registration

Once your company name is registered, you must comply with ongoing legal requirements, including:

  • Obtaining an ABN and TFN for the company
  • Setting up proper tax records and compliance
  • Appointing directors and maintaining ASIC records
  • Displaying your company name and ACN on invoices and communications

Taxopia offers ASIC compliance and company tax services to support your business long after registration.

Final Thoughts: Register Your Company Name with Confidence

Registering a company name in Australia is an essential step in setting up a legitimate, structured business. Whether you’re a startup or a growing sole trader, forming a company gives your business credibility, protection, and room to scale.

Need help? Taxopia has helped thousands of Australian businesses incorporate with fast, low-cost online company registration.