If you’re planning to sell your business, restructure, or change ownership, it’s important to understand how to transfer a business name in Australia through ASIC. This guide walks you through the legal steps required to assign and receive a registered business name.

What Does Transferring a Business Name Mean?

Transferring a business name means legally assigning ownership from the current holder to another individual or entity. The process is managed by the Australian Securities and Investments Commission (ASIC) and involves both the current owner (seller) and the new owner (buyer).

When Should You Transfer a Business Name?

  • When selling a business to a new owner
  • Transferring the name from a sole trader to a company
  • Reorganising business structures or partnerships
  • Passing ownership to a family member or successor

How to Transfer a Business Name in Australia via ASIC

Follow these steps to transfer your business name using the ASIC Connect platform:

Step 1: Seller Initiates the Transfer

  1. Log in to your ASIC Connect account.
  2. Select your business name and choose “Cancel/Transfer.”
  3. Select “Transfer Business Name” and confirm your details.
  4. You will receive a unique Transfer Number. Provide this to the buyer.

Step 2: Buyer Accepts the Transfer

  1. Buyer logs into their ASIC Connect account.
  2. Selects “Register a Business Name” and chooses “Transfer” option.
  3. Enters the Transfer Number provided by the seller.
  4. Completes the new business name application, including ABN and contact info.
  5. Pays the applicable registration fee (1 or 3 years).

Fees for Business Name Transfer

  • 1-year registration (new owner): $42
  • 3-year registration: $98

The current owner does not pay a fee to transfer, but the buyer must pay to register it under their name.

Tips to Ensure a Smooth Transfer

  • Make sure both parties have ASIC Connect accounts and valid ABNs.
  • Use the exact business name spelling to avoid delays.
  • Complete the buyer’s registration within 3 months of transfer initiation.
  • Download and keep copies of your transfer confirmation and receipts.

What Happens If the Transfer Isn’t Completed?

If the buyer does not complete the process within the 3-month transfer period, the transfer will lapse and the business name will remain with the original owner. You’ll need to restart the process if the transfer is still intended.

Conclusion: How to Transfer a Business Name

Understanding how to transfer a business name ensures a seamless change of ownership with ASIC. Whether you’re selling your business or updating your structure, following the correct procedure protects both parties and maintains brand continuity.